“Show me an ad with a dog with a smile; don’t try to shame me,”
This quote by the AKC's director of communications is a typically defensive explanation by the American Kennel Club as to why they ditched Pedigree's heartbreakingly touching commercials featuring shelter dogs getting a second chance. It's been replaced by an upbeat campaign by Purina.
This blog featured the Pedigree commercials a few years ago as part of a general "Adopt A Shelter Dog!" post. I particularly liked Echo, the collie type whose joy in his new home makes me cry like an idiot even now. That was a dog with a smile. Shame on the AKC.
NYT article
Monday, February 13, 2012
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